Pearl Ford-Fyffe is a highly accomplished association management professional who brings over 40 years of experience in business operations and administration to her role as an Account Director at Potomac Management Resources. Her extensive background includes managing both non-profit and corporate organizations, with specialized expertise in membership recruitment and retention, event planning, accounting, fundraising, communications, and public relations.
 

Pearl is a dedicated champion for professional associations. She began her career in association management in 2001 and has since been a driving force behind the growth of numerous organizations. Pearl’s commitment is highlighted by her significant volunteer leadership roles with the American Advertising Federation (AAF), where she previously served in numerous positions, including Chair of the AAF Western Region. Her impactful contributions have been recognized with several awards, including the esteemed AAF Betty Riehl Excellence in Service Award.