Potomac Management Resources (PMR) is an association management and event planning firm based in Alexandria, VA. We currently serve 14 nonprofit organizations ranging from less than 100 members to over 10,000. PMR is committed to providing the tools, skills, and expertise that volunteer leaders need to bring their strategic vision to life.
One of the primary benefits our association clients offer is professional development. We like to practice what we preach and make sure our staff stays current on the latest trends and hones the skills needed to provide the best service to our clients and their members. Here's what we've been learning.
Senior Account Coordinator Rosanne Burns recently completed Principles of Marketing, a six-week course led by ASAE's Center for Association Leadership. The course covered basic marketing concepts, such as the importance of market research and how to create a marketing plan. Additionally, there were many interesting takeaways in the reading material, including the benefits of marketing sponsorship packages over individual event sponsorships. Throughout the course, participants interacted with one another through an online discussion board and completed weekly reading and assignments.
This month saw a lot of running around for PMR's staff. As part of PMR's Wellness Program efforts, President Carol Montoya, Communications Director Ursula Miller, and Account Manager Christina Davis, inspired one another to run in what was the first 5k for each of them. They ran in the Crystal City 5K on Friday, April 19, part of a series of Friday evening runs.