Carol Montoya is the sole principal officer of PMR. Carol joined Noelle McGlynn, PMR’s founder, in 1999 as the company’s first full time employee. Initially she served as Director of Client Relations, with the broad job description of “doing what needs to be done to keep clients satisfied.” This included managing client accounts and responding to client and member needs, overseeing PMR’s growing account staff, and implementing internal procedures to maximize PMR’s operational efficiency. In June 2004, Carol was appointed PMR’s chief operating officer, taking on a larger role in contract negotiation and management, human resources, and financial oversight. With Noelle, Carol helped PMR successfully transition from an event planning company to a full-service association management firm. The staff of two in 1999 has grown to a staff of 10 today, with plans for continuous growth and expansion of services.

 

Carol is active in the review and management of all client activities and oversees the PMR director-level staff. She focuses on ensuring that the internal back-office work flows seamlessly with the external communications to members and other stakeholders. Her years of experience running associations and producing large- and small-scale programs and events have brought increased membership satisfaction and greater financial efficiencies to the organizations she has represented.

 

Prior to joining PMR, Carol worked on special projects for several government agencies at Lisboa Associates, a DC-based social marketing firm. Her first task was to organize a series of public hearings of the Bipartisan Commission on Entitlement and Tax Reform, which was chaired by Senators J. Robert Kerrey and John Danforth.  Other key contracts included traffic safety campaigns (child safety seats, pedestrian safety, sear belt use, airbag education) for the National Highway Traffic Safety Administration and the launch and promotion of Energy Star^TM labeling for energy efficient appliances and equipment. Working her way up from Assistant Account Executive to Account Supervisor in four years, Carol developed skills in event planning, technical writing and copywriting; qualitative and quantitative research; marketing research and campaigns; and public relations.

 

Carol’s experience in associations began with her service as a committee member and then Secretary of the Ad Club of Metropolitan Washington.

 

At PMR, Carol has been involved in the day-to-day operations and management of each client association. She has planned the Fabretto Children’s Foundation Washington, DC fundraising gala since 1999, managed the onsite registration and VIP banquet component of the CPAC conference for five years, and coordinated the Professional Aviation Maintenance Association’s (PAMA) involvement in the Aviation Industry Week trade show, which included over 100 hours of speaker sessions, the PAMA Olympics, a chili cook-off fundraiser, the PAMA exhibit booth, and a welcome reception.